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Insights & problems
After the interviews I decided to focus on 3 pain points in the current workflow:
Pain points at the current workflow
1
Lack of clarity when investigating user asset flows in theft cases.
2
Difficulty from the need to divide queries across multiple modules.
3
Difficulty from the manual effort needed to identify downstream counterparties.
Who are we helping?
Interviewed 5 risk analysts to understand their needs and pain points. Their insights were used to create a user journey for those who spot fraud by tracking money transactions, counter parties, and transaction status.
Redesigned Fraud System Boosts Work Efficiency
#app
#startup
#fintech
Problem
Solution
The risk team had to manually record data and draw connections to spot fraud among Binance users due to an inefficient table format of their interface.
Designed a data visualization tool to help risk analysts improve their efficiency by 3x
ROLE
Product designer
TIMELINE
3 months
TEAM
Product Manager, a team of 4 engineers, Myself as Product Designer
PROCESS
Prototyping, User Testing, Product Strategy, Visual Design
When investigating cases, I need to divide the query into multiple modules.
-Operation 1
I must manually sort the flow direction to identify the downstream counterparty.
This process is inefficient and ineffective.
-Operation 2
Worked in the Binance OPs team for three and a half years.
Mark Chen
40 / Male
Design goal
The redesigned interface focused on these directions to address the aforementioned problems.
1
A chart to analyze complex relationships such as "cause and result" and "purpose and means" among things.
2
Scenarios where problems and key points need to be identified from a large amount of data.
3
An expandable diagram to accommodate additional data and enable tracking of further information.
Prototype
/1 day
3 tasks
/1day
Measured user efficiency by analyzing transaction task completion time
Previously:
Operation colleagues closed 3 cases in an 8-hour workday.
Task completion time was 2.6 hours per case.
Now: 3X work efficiency increased
They can finish 9 cases in the same 8-hour period.
Task completion time has been reduced to 0.8 hours per case.
3X
Metric
9 tasks
Challenge & reflection
Due to technical limitations, we could only display data for a maximum of three months on the canvas. It would be useful to design different data overviews that can be displayed and executed within this constraint.
I learned hoe to simplified data presentation: Presenting complex data in an easily understandable and actionable format to facilitate quick decision-making.
Although it was a small flow redesign, it makes a big impact on the company's business growth.
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Arrows make transaction relationships between users easily visible
Color-coded transactions make it easy to identify counterparty actions
The expandable feature helps users understand data progressively
Difficult to discern relationships between data points
Difficult to compare data within the same category
Difficult to navigate data with the same hierarchy
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BEFORE
AFTER
Designed and built by Kathy Su @2024 | Best view in desktop